Development opportunities of China's label industr

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Opportunities for the development of China's label industry under the financial crisis

first, the label industry showed eight highlights in 2008

1. The total output value of the label printing industry in 2008 reached 11.5 billion yuan, an increase of 15% over 2007, and the output reached 1.5 billion square meters, becoming the fastest growing sector in the printing industry

the ID market is gradually expanding and the technical advantages are prominent

3. PKU founder's independent intellectual property product - inkjet digital printing machine has been successfully developed and put into use

4. The output of some flexographic printing equipment manufacturers soared, and the export momentum was strong

5. Electronic supervision code is emerging

6. The import tariff of flexographic printing machine is reduced, which is conducive to the development of green printing

7. The first international label printing technology exhibition and Summit Forum were successfully held

8. With the approval of the Ministry of civil affairs, a label printing branch was officially established in the public report of the official media

II. Opportunities and challenges faced by label printing in 2009

1 Global label market forecast

according to the prediction of industry authorities, the development trend of the world economy and the label industry is as follows: in 2009, the global growth of various labels was 5% - 5.5%

historically, self-adhesive labels have been developing faster than the entire label industry. Accordingly, the growth of the world self-adhesive label industry in 2009 is expected to be 6% to 7%. Equivalent to a new growth of nearly 1.5 billion square meters

by the end of 2009, the global consumption of label materials is expected to be 43billion square meters. At present, the whole label industry has increased by 2billion to 2.5 billion square meters every year

2. The label printing industry in China's label market is characterized by a wide range of customers and a wide range of applications

export supporting enterprises, electronic industry, toy industry, etc., which account for about 20% of the label end-user group, have been greatly impacted by the international financial crisis

industries related to people's livelihood needs, such as daily chemical, cosmetics, medicine, petrochemical, food, beverage and retail commodities, have basically not been greatly affected

the label printing of electronic supervision codes printed for medicine, food, beverages, beverages, alcohol and other products increased rapidly

under the situation of expanding domestic demand, ensuring growth, protecting people's livelihood and promoting development, and supported by a series of preferential policies of promoting development (such as the revitalization plan of the top ten industries, increasing the support of loans to small and medium-sized enterprises, etc.), the sales of the label printing industry in the first half of 2009 continued to grow compared with the same period in 2008, among which:

(1) the northern region, which was less affected by the financial crisis, grew faster

(2) East China has increased, with slow growth, but there are exceptions. For example, the sales of PVC heat shrinkable labels and PE heat shrinkable films in Shanghai Ziquan in the first half of 2009 increased by 6.5% and 130% respectively over the same period in 2008. The sales of Shanghai Mingli packaging and Printing Co., Ltd. in the first half of 2009 reached 29 million yuan, an increase of 21% over 24 million yuan in the same period last year

(3) most of the labels printed by export enterprises in South China have the slowest growth rate, even zero growth and negative growth

(I) according to the data of the National Bureau of statistics, the retail sales of consumer goods in mainland China reached 10.03 trillion yuan in 2008, an increase of 12.7% over 8921 billion yuan in the previous year, 0.3 percentage points higher than that in 2007 (GDP growth of 10.5% in the same period)

(II) pharmaceutical industry: China has more than 4000 pharmaceutical enterprises, with a total output value of nearly 800 billion yuan, and the annual growth rate of the pharmaceutical industry market is%. The State Food and Drug Administration issued a document on June 16 this year requiring all drugs entering the market to implement supervision codes. This brings huge space for the development of the label market

(III) cosmetics industry: there are more than 3000 enterprises engaged in the production of cosmetics in China, with sales of more than 145 billion yuan in 2008, with an annual increase of between%. Cosmetics in China are mainly sold domestically. At present, China's per capita annual consumption of cosmetics is $7, only 1/7 of the world's per capita consumption

(IV) beverage industry: (unit: 10000 tons)

pressure testing machine and constant stress pressure testing machine are very common in the market

06 07008 08/07

soft drinks 4219 5110 6130 120%

carbonated drinks 876 1047 1245 119%

fruit juice and fruit juice drinks 8601078 1240 115%

the above situation shows that China's retail industry and consumer market will greatly promote the development of China's label industry

with the recovery of the international financial market, the growth of domestic demand, and the integration of domestic related industries, domestic label consumption is bound to have new growth

III. opportunities and challenges

the continuous development of China's consumer goods packaging market (especially personal care products, functional beverages, food, pharmaceutical products and washing products) has promoted the development of the labeling industry. It is more and more obvious that the beverage industry is taking labels as an important part of its product packaging, especially those products of new brands, or products that a company wants to reposition in the market. Nowadays, for food processing enterprises, labels are more important, because labels can affect the success of a product in the supermarket

in addition, advanced tags with high added value (such as thermal tags, RFID tags, digital ink-jet tags, etc.) will also enhance the development of the label market

at present, under the premise of market economy, the market determines the demand. According to the recent analysis of the basic users of domestic label printing enterprises, we can clearly find that the growth of retail and consumer markets such as household chemicals, cosmetics, medicine, food, beverage, small household appliances and so on is closely related to the development of China's label printing industry, which complements each other

in short, as long as there is product production, it will drive the consumption of label products

in the face of the rapid growth of China's retail industry and consumer market, Chinese label printing enterprises can't be taken lightly and should be prepared for danger in times of peace, because the current financial crisis continues to spread and deepen, the international financial crisis is far from bottoming out, and the situation is still not optimistic. There are still a series of problems in front of our label printing enterprises. For example, with the further intensification of global competition, the voice for label printing enterprises to further reduce costs is growing, and the voice for brand and packaging innovation is also becoming stronger and stronger

IV. several hot technologies in the current label industry

(I) in mold label

1 Five advantages of in mold label



exquisite and rich layers

in line with the packaging trend

reduce the secondary pollution of food and pharmaceutical packaging

2 Application characteristics of in mold labels

1) the technology is becoming mature

2) the application field of market analysis continues to expand. At present, the plastic film (commonly known as synthetic paper) used for printing in domestic commerce basically comes from imports

Xingguang Group Co., Ltd., which produces in mold labels on a large scale, mainly focuses on skin care, washing products, cosmetics, etc., with an annual sales of nearly 100 million yuan

3. Future development direction of in mold label

1. Diversification of in mold label functions

(1) integration of beautification and product protection

(2) integration of product function description and anti-counterfeiting function

2. Environmental protection of in mold label application

integration of product application and environmental protection and sustainable development

3 Refinement of in mold label production

(1) refinement of design

(2) refinement of material selection

(3) refinement of printing process

(4) refinement of molding processing

(2) heat shrinkable label

heat shrinkable packaging is a widely used packaging method in commodity packaging, which can be used to package various types of products. It has the characteristics of transparency, sealing, moisture resistance, containerization, etc., and its process and equipment are simple, With low packaging cost and various packaging methods, it is favored by merchants and consumers. Heat shrinkable film label is a part of the label market, which is currently in rapid growth, and its market share is constantly expanding. It is estimated that the annual growth rate is about 15%, which is much higher than the annual growth rate of about 5% of the ordinary label market. It has great development potential and has become a highlight of the label printing industry

Take Shanghai Ziquan label Co., Ltd. as an example. The company is one of the larger label printing enterprises in China, with a sales volume of 470million yuan in 2008, an increase of 22% over the previous year. The company prints many kinds of products. The main products are all kinds of labels, PE and PVC heat shrinkable films, PE sanitary bag products, etc. Among them, the sales of PVC and PE heat shrinkable films account for 56% of the company's total sales. The former are mainly beverages, cola, water, etc., such as Coca Cola, Pepsi Cola, Wahaha, Nongfu mountain spring, Johnson & Johnson and other famous brands at home and abroad; The latter is mainly beer, beverages, water, etc

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