Problems and Countermeasures of the hottest packag

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Problems and Countermeasures in the packaging and printing industry in recent years, with the rapid economic growth and the continuous improvement of people's living standards, the demand for packaging and printing applications has increased significantly, and the packaging and printing industry has shown a rapid development trend, which is generally optimistic about the "sunrise industry". Data show that the output value of China's packaging and printing industry reached 80billion yuan in 2002, an increase of 12% over 2001

overlooking the rapid growth of the packaging and printing market in Europe and the United States, this is consistent with the good development of the packaging and printing market in Europe and the United States. Some enterprises in the printing industry in Europe and the United States are also very optimistic about the packaging and printing industry. According to a survey report in the United States, one third of the enterprise respondents expect to invest in packaging and printing equipment

the European packaging industry is large, with a packaging market value of about $120billion, accounting for one third of the global market. Germany, Italy, France and Britain have the advantage, Germany accounts for 22% of the European market, and the output value of packaging industry is 26.9 billion US dollars; Italy accounts for 16.9%, France for 16.7%, and Britain for 11.4%. Germany has won a reputation in the world for its emphasis on environmental protection, but in fact, Germany's industrial output value is declining. Germany is the first country in Europe to establish national legislation on packaging waste disposal, which aims to stimulate the recycling and recycling of packaging materials

in European packaging printing methods, offset printing accounts for 40% of the share, and the internal is called internal force even moment or torque, ranking first: followed by flexographic printing, accounting for 32%; Gravure printing accounts for 18%; 10% for others. Among them, flexographic printing has the greatest potential. It is estimated that by 2005, flexographic printing will be on a par with offset printing. In the substrate of flexographic printing, polyethylene film accounts for 46%, ranking first; 29% for corrugated board; Pet, OPP, PVC and other plastic materials account for 25%

flexographic printing is the most prominent form of packaging and printing in the United States, accounting for 70% of the share. It is widely used in the printing of flexible packaging, paper bags, labels, cartons, cartons and other packaging products in food, medicine and other industries. Packaging ranks second in American printing. Welcome to call and consult

face China directly. In the past, China's packaging and printing industry was dominated by state-owned enterprises and collective enterprises. Since the 1990s, "three capital" enterprises have entered the mainland market, while private enterprises have sprung up. In the 21st century, the holding countries are the "three capital" enterprises with advanced market ideas and successful operation and management experience between computer tensile machines and electronic universal tensile machines, and the proportion of dynamic private enterprises and joint-stock enterprises with market sensitivity has increased significantly. China's packaging and printing industry has initially formed an industrial pattern in which state-owned, collective, private, joint-stock, "three capital" and other economic components coexist

at present, the level of packaging and printing equipment in China is significantly higher than that in the past. According to relevant data, the total amount of various printing machines imported by China in 2002 has exceeded 1billion US dollars. The overall manufacturing level of the domestic printing machinery industry has also made great progress compared with the past, which has effectively improved the equipment level in the domestic packaging and printing field

in order to give full play to the scale effect, the China Printing City in Wenzhou, Zhejiang Province and the "packaging and printing city" in Shanghai have gathered a considerable scale, reflecting the market potential of packaging and printing

in China, before the 1980s, relief printing was the main form of packaging printing. In the early 1980s, offset printing developed rapidly and gradually replaced relief printing in many product printing. Offset printing is widely accepted by printing enterprises because of its mature and increasingly perfect technology. Therefore, it has an absolute advantage and currently accounts for about 44% of the share in packaging and printing. Gravure printing is suitable for long printing, that is, mass printing. Among all printing methods, the quality of gravure printing is the best under the same conditions. However, due to its long plate making cycle and the use of benzene solvent ink, it is easy to pollute the environment. At present, gravure printing, which accounts for 20% of the market share, continues to shrink and shows a downward trend

In the 1990s, flexographic printing began to become a new favorite in packaging printing. In recent years, flexographic printing has developed rapidly in China. Because of its simple equipment structure, less investment, and the use of water-based ink, it is very conducive to environmental protection, so it is especially suitable for packaging printing. Although flexographic printing accounts for only about 5% of China's packaging printing so far, its growth rate is very amazing. In just a decade, it has risen rapidly from a few to hundreds. Moreover, in recent years, there has been a lot of publicity on flexographic printing, which has great potential and broad development prospects. Flexographic printing is on the rise, which is consistent with foreign countries, but there is still a considerable gap compared with foreign countries


due to the unbalanced economic development in China, the development of China's packaging and printing industry is unbalanced, and there is a considerable gap between the East and the West

packaging and printing enterprises are mainly concentrated in the Yangtze River Delta, Pearl River Delta and other coastal areas, while the northwest region is relatively backward. The total output value of packaging and printing in Guangdong, Fujian, Zhejiang, Shanghai and Jiangsu provinces and cities is about 33 billion yuan, accounting for 41.3% of China's packaging and printing industry, while the total output value of packaging and printing in 12 provinces and regions in the northwest region is about 7.2 billion yuan, accounting for about 9% of China's total packaging and printing output value. Compared with the two, the output value of packaging and printing in the five provinces and cities in the southeast is nearly five times that of the 12 provinces, cities and autonomous regions in the west, indicating that the development of packaging and printing industry in the West lags behind that in the southeast

the gap between the East and the west is not only reflected in output value, but also in technology, equipment, talents, management, quality, business philosophy and many other aspects. Due to the existence of these gaps, most of the packaging of drugs, food and other products rich in resources in the West are distributed to other places, especially to the more developed coastal areas. In this way, after long-distance transportation, the cost increase will eventually be passed on to consumers. 2. The industry competition is fierce. After more than 20 years of development, the number of packaging and printing enterprises in China has increased by nearly 10 times, which not only accelerates the development of the industry, but also intensifies the competition in the industry. Competition not only promotes the technological transformation of enterprises, personnel training, business management, product and service quality improvement, but also significantly reduces the profit margin of packaging and printing

the change of printing price can best explain this problem. The original price of each color order was about 30 ~ 40 yuan, but now it is generally about 25 yuan, and the low price has even been reduced to about 15 yuan. According to industry experts, the printing price of 15 yuan is no longer profitable. This low price competition will inevitably damage the interests of all enterprises in the industry and ultimately affect the healthy development of the whole industry. 3. Contradiction between production capacity and market demand???? According to the national standard for the quality of packaging and printing products, packaging and printing products can be divided into refined products and general products. At present, restricted by mechanical equipment, staff technical quality, management level and other factors, the proportion of domestic packaging and printing products produced according to the standard of refined products accounts for about 40%. In this way, the production capacity of refined products is insufficient and the general production capacity is surplus

with the increasingly fierce market competition, the requirements for packaging and printing that reflect the quality and value of goods are becoming higher and higher, which forms a contrast with the current insufficient production capacity of refined packaging and printing products in China

at present, a large number of private enterprises with poor technical equipment in the industry can only produce general products, which makes the competition of low-end products more intense. They can only compete for limited business resources through on-site investigation and price reduction, which also affects the development of the packaging and printing industry. 4. Lack of talents???? The proportion of employees in the packaging and printing industry who have received higher education and have intermediate or above technical titles is much lower than that in other industries. The talent structure and professional structure are also unreasonable, forming a situation of lack of professional talents in the industry, which restricts the improvement of the overall quality of employees in the industry and the development of the industry

at present, although some colleges and universities in China have set up the major of printing and packaging engineering and trained a number of professional technicians to enter this industry, the rationality, practicality and professionalism of the curriculum of packaging engineering and printing colleges and universities need to be gradually improved because the time of setting up professional courses is not very long

suit the remedy to the case

1. In order to reduce the differences between the eastern and western regions, the government should actively encourage packaging and printing enterprises in the eastern region to import applicable machinery and equipment, human resources, professional technology and management concepts for underdeveloped regions through joint ventures, equity participation and other forms, so as to promote the development of packaging and printing industry in the western region and improve the overall industry level in the western region

2. We should strengthen industry management and guide enterprises to avoid vicious competition of internal friction. Encourage enterprises to carry out technological innovation, choose new growth points and models suitable for their own development, and compete with each other in technological innovation, rather than blindly fighting a price war. Through this competition, a benign competitive environment will be formed to promote the development of the industry

3. strengthen the internal cooperation and supporting facilities in the industry, so that small enterprises can develop in the direction of "small and specialized", be specialized, reflect their own characteristics, and become a professional factory of a certain processing technology in the industry. In addition, small enterprises can cooperate with each other to form an industrial processing chain. Through this orderly competition, the level of the whole industry can be improved

4. In terms of talent training, in addition to playing the role of colleges and universities with packaging and printing majors, we should also organize experts in the industry, strengthen the technical training of employees, constantly update professional knowledge, apply the latest technological achievements, keep up with the pace of the development of packaging and printing technology, and truly establish an efficient and high-quality technical team

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