Most popular Coca Cola also uses RFID

  • Detail

When Coca Cola also uses RFID, the world-famous Coca Cola company had a classic saying before the last century: "every American soldier in uniform should be able to get a five cent Coca Cola at any time, no matter where he is in the world." So the Coca Cola company built 64 Coca Cola factories overseas. After World War II, Coca Cola realized its ambition and "occupied" the world. However, this summer, the material can be cooled by evaporation of sweat. The U.S. military began to say "no" to their favorite Coca Cola

the reason is that a beverage promotion activity held by Coca Cola company this summer is too "dangerous". In order to promote a grand prize activity called "summer beyond imagination", some coca cola cans adopt very novel equipment - built-in RFID electronic tags, GPS global positioning system and wireless. This is actually a very good idea, but the U.S. military does not seem to appreciate it. It is said that this award-winning summer promotional Coca Cola can is specially packaged with a sunken panel with a big red button on the surface. People can activate communication devices by pressing this button. Wireless will directly dial the Coca Cola company's award center to contact, and GPS will inform the winning users of their geographical location. The awards include cash, home entertainment centers, and even multi-function sports cars. Of course, it looks like all coca cola cans are the same on the outside. It is difficult for consumers to distinguish which Coca Cola can contains heaven and earth

the US military has always been an active implementer of various new technologies, including RFID technology. As early as the second half of the last century, the U.S. military began to study RFID technology. At present, this technology has been widely used in weapons and logistics management systems. However, this summer, they did have a headache. The military was very worried that the RFID tag in the Coca Cola can was used by some people with ulterior motives to track it. Some U.S. Army Armored Forces ordered soldiers to check whether their Coca Cola won the prize before attending the meeting. In the "navy fleet", everyone was told: "keep away from coca cola cans for summer promotion."

although Coca Cola's flexible use of RFID technology is commendable, the company's award center has always claimed that the signal sent by Coca cola cans can only be received by Coca Cola. However, there are still many people who have doubts about this. They are worried that the signals in Coca Cola can communication are easy to be stolen by others

compared with the application of RFID technology in Coca Cola's marketing campaign, Wal Mart, the world's largest supermarket chain, may be said to be more active in promoting the application of RFID technology. They plan to add RFID tags to all goods this year, even small things like toothpicks. Wal Mart hopes to effectively improve the logistics efficiency of the company

once RFID electronic Huafeng spandex announcement labels become popular, one day in the near future, we will see the following scene: when a customer selects a full truck of goods and walks to the supermarket exit, there is no need for any barcode scanning. In a few seconds, the total payment will be clearly displayed on the screen. Before that, you were like this. It was not easy to use a weekend to go shopping, but when you pushed a car full of items to check out, you found that every cashier was lined with people waiting to check out. Everyone was a whole car of goods waiting for the cashier to take them one by one and brush the bar code (what's more terrible is that the bar code of some goods was still hidden well, and you had to turn over several pages to find them), So you have to patiently line up in the long queue and spend dozens of minutes waiting for the checkout. If there are other urgent things, it's really a nightmare

supermarkets use bar code to speed up checkout and charging. When the consumer pays the bill at the cashier, the magnetic stripe on the commodity loses its function. But unlike the magnetic stripe, RFID tags can continue to be recognized beyond the line of sight. For businesses, information about consumption habits is the most precious, so after the goods reach the hands of consumers, are businesses willing to let RFID tags expire immediately

if the RFID tag does not fail, businesses and banks can work together to draw a road map for you to shop all day. For example, at 3 p.m. on weekends, you buy a pair of XX brand jeans in XX mall; At 3:15, you enter the bookstore, and the RFID reader at the door recognizes the jeans you are holding in your hand; At 4 o'clock, you leave the bookstore, and the reader at the door reads the information of the pants again, and recognizes an album named "XXX"; At 5:30, you enter another convenience supermarket. 10 minutes later, the convenience store reader recognizes the picture books, daily necessities, etc... all your shopping amounts are paid by the bank card or the store membership card, so a corresponding relationship is established between the card account and these commodities, It can summarize the conclusion that "you like shopping in bookstores" and so on, which is meaningful to businesses, or the conclusion of group consumption such as "men who buy Jeans also like to buy beer"

you can withdraw money by shaking

various novel applications of RFID technology are emerging in an endless stream. I believe that in the near future, as long as you shake a built-in RFID chip in front of the ATM, the money you need will be spit out of the ATM

in the medical field, RFID technology can also show its skill, such as installing RFID in every medical device, so as to avoid leaving scissors, pliers and other tools in the sewn body

maybe one day, these tracking information can also become a reference for the police or private detectives. Experts predict that in a few years, RFID will change our lives like Internet. If this day comes, will you accept it like a shopper? Or resist like the U.S. military

is the cost of electronic labels high

rfid is the abbreviation of "radio frequency identification", which is called radio frequency in Chinese. For example, the tolerance of line size is too large, identity recognition, inductive electronic chip or proximity card, inductive card, non-contact card, etc. it is a kind of non-contact automatic identification technology

rfid itself is not a particularly advanced technology. The main core component of this radio frequency identification technology is an electronic tag with a diameter of less than 2mm. It can read the information stored in the electronic tag and identify the identity of the objects, people and appliances represented by the electronic tag through the radio waves emitted by the sensors within a distance of several centimeters to several meters

rfid automatically identifies the target object and obtains relevant data through RF signals. It has the advantages of waterproof, antimagnetic, high temperature resistance and long service life that bar code does not have. Due to the large reading distance of RFID, the large capacity of tag data encryption and storage, and the free change of stored information, experts believe that the application of RFID will bring revolutionary changes to the retail industry, logistics industry and other industries

however, cost is still the main reason for the immaturity of the whole application. In the United States, the lowest price of an electronic tag is 20 cents. Obviously, this cost price is not enough to be widely used in low value goods, such as mineral water or low-cost snacks. According to the observation of the market, only when the price of electronic labels drops below 10 cents can they be widely used in the whole box and package of goods; Only when the electronic label is less than 3 cents can it be used on a large scale on a single package of goods, and such a price can only be realized on a large scale

the components of the whole RFID are labels, antennas, connectors and packaging. The development of the whole technology depends on the cost and size of other parts. These comprehensive conditions affect the success of RFID in the future

rfid was actually used as early as World War II, when it was used by the U.S. military to identify its own and allied warplanes. Then, this technology is applied to the tracking of wild animals. At present, the most well-known uses of RFID technology are in limited fields such as reading control, toll cards and parking fees

at present, there are two standard camps for the application of RFID in the logistics industry. One is the uid standard proposed by the Japanese uid center, which is supported by more than 300 Japanese electronics manufacturers, including Hitachi; The other camp is the EPC electronic product coding standard proposed by the American EPC (electronic product code Global Association). There are more than 100 European and American enterprises including Wal Mart and Tesco in the camp

rfid will replace bar code

at present, hundreds of billions of commodities in the world rely on lines of different thickness (or bar code) on products to identify their identities. However, the bar code can only record the simple background of the product, such as the manufacturer and item name, and the data can only be read through infrared contact scanning

more importantly, at present, the world produces more than 500million kinds of goods every year, and the universal bar code of goods in the world, which is arranged by 12 digits, is almost used up. Bar codes are read-only, need to be aligned, can only be read one at a time, and are easy to be damaged; RFID is rewritable, does not need to align with the target, can read multiple at the same time, and is solid for all-weather use, without human intervention. Therefore, bar codes may be replaced by RFID tags

according to the survey data of IDC, the US retail industry will spend $1.3 billion on RFID in 2008. The Singapore Economic Development Council predicts that the annual growth rate of RFID in the logistics industry in the Asia Pacific region will reach 15%. According to the survey data of a market research company called "future horizon" in London, UK, RFID technology will become an important driving force for the growth of the electronic industry, which is expected to increase by 255% by 2010, from US $900million in 2003 to a market size of US $2.3 billion

Copyright © 2011 JIN SHI